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April 2016
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June 2016

May 2016

New Marks & Spencer boss Steve Rowe used his first formal set of results to lay out a five point strategy that he hopes will revive the brand by appealing to ‘Mrs M&S’ but also to those customers that shop infrequently at its stores. Read more →

As neuromarketing research matures, it likely will generate more shifts in how marketers think. As with any new science, though, its claims need to be tested rigorously and skeptically. Read more →