'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..."
New research suggests it’s possible to detect when our brain is making a decision and nudge it to make the healthier choice.
Whether an active poster of daily selfies or a silent news feed scanner, more than a billion people log onto Facebook every day. Although different social platforms are ideal for businesses in different verticals, Facebook is still the king of social media. This kind of daily traffic is a huge potential audience for marketing content. To gain a better understanding of which types of content are primed for sharing, 2,000 Facebook users were asked about what they share on Facebook.
New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content.
Psychological principles – concerning behaviour, attitudes, aspirations and motivations – can help brands understand how their logos or packaging make consumers react. All visuals create a pattern of attention, which is why it is so important for brands to give designs a clear focus, as humans have limited attention spans.