Africa Consumers

AFRICAN CONSUMERISM HAS ARRIVED ON THE GLOBAL STAGE... .. and these five trends are all about helping YOU seize the opportunity that abounds! Read more →


The African Consumer is becoming a Powerhouse: Here’s Why

In previous posts I’ve shared with you summaries of some interesting reports that have ‘schooled’ me on what has been and is going on marketing-wise in Africa, but for finger on the pulse you can’t do any better than Trendwatching. Read more →


Accenture Identifies Five Key Sub-Saharan African Consumer Segments

Over the past few weeks, I’ve been looking at the findings of a McKinsey report into the growing business opportunity in Africa. This week I’d like to delve a little deeper and look at the individual consumer segments on the continent. Read more →


Summary of McKinsey & Co Report: The Rise of the African Consumer (2012): Part 3

This, the final instalment, of my report summary I’ll focus on the actions organisations can take in order to effectively market to the continent’s fast-growing and demanding population. Read more →


[Summary of McKinsey & Co Report: The Rise of the African Consumer (2012)]Part 2 - Understanding African Consumers

I continue my summary of research reports into marketing to Africa’s many and diverse consumers, with the second part of... Read more →


Summary of McKinsey & Co Report: The Rise of the African Consumer (2012): Part 2

Summary of research reports into marketing to Africa’s many and diverse consumers with the second part of a three part summary of the report by McKinsey & Co called ‘The Rising African Consumer (2012)’. Read more →


Summary of McKinsey & Co Report: The Rise of the African Consumer (2012): Part 1

The single-largest business opportunity in Africa will be its rising consumer market. A McKinsey report, one of the first of its kind, offers a detailed profile of African consumers, including their demographics, behavior, and needs. Read more →