AFRICAN CONSUMERISM HAS ARRIVED ON THE GLOBAL STAGE... .. and these five trends are all about helping YOU seize the opportunity that abounds!
In previous posts I’ve shared with you summaries of some interesting reports that have ‘schooled’ me on what has been and is going on marketing-wise in Africa, but for finger on the pulse you can’t do any better than Trendwatching.
Over the past few weeks, I’ve been looking at the findings of a McKinsey report into the growing business opportunity in Africa. This week I’d like to delve a little deeper and look at the individual consumer segments on the continent.
This, the final instalment, of my report summary I’ll focus on the actions organisations can take in order to effectively market to the continent’s fast-growing and demanding population.
[Summary of McKinsey & Co Report: The Rise of the African Consumer (2012)]Part 2 - Understanding African Consumers
I continue my summary of research reports into marketing to Africa’s many and diverse consumers, with the second part of...
Summary of research reports into marketing to Africa’s many and diverse consumers with the second part of a three part summary of the report by McKinsey & Co called ‘The Rising African Consumer (2012)’.
The single-largest business opportunity in Africa will be its rising consumer market. A McKinsey report, one of the first of its kind, offers a detailed profile of African consumers, including their demographics, behavior, and needs.
You must be living under a rock if you haven’t heard about the new scramble for Africa. Thankfully this time...