Ola Fagbohun, The Insight Diva - Freelance Consumer Behaviour Insight Specialist

[Sharing] Gamification: The Challenge of Challenge of Rules by Pete Cape, SSI

We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience for the participant. So what stops us doing it? Read more →

Social Psychology - Investigating Prejudice and Stereotypes

Prejudice, discrimination and stereotypes are a large part of social psychology. In doing research into these fascinating topics I came across, via Trendwatching.com, the following insightful video (first published on YouTube 1st Jun 2016) from global travel search site momondo. Read more →

Introduction to UX Activities and Process [Presentation]

In order to understand the importance of research in User Experience (UX), it's essential to be familiar with the overall process of UX design. The following presentation slides (and resources at the end of this post) give a concise and interactive overview of the UX process along with some great online resources. Read more →

Slideshow: Consumer Trends 2016 [Canvas8]

Canvas8 share key consumer trends and insights influencing behaviour in 2016, based on interviews with 36 experts Read more →

Words of Wisdom: Designing Without Research Is Like ...

The Power of Research Read more →

[Reblog] The end of product ownership? Britain is becoming a nation of subscribers [Information Age]

'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..." Read more →

[Reblog] Could a device tell your brain to make healthy choices? [Source: Futurity.com]

New research suggests it’s possible to detect when our brain is making a decision and nudge it to make the healthier choice. Read more →

[Reblog] The Sharing Habits of the Average Facebook User [Infographic from frac.tl]

Whether an active poster of daily selfies or a silent news feed scanner, more than a billion people log onto Facebook every day. Although different social platforms are ideal for businesses in different verticals, Facebook is still the king of social media. This kind of daily traffic is a huge potential audience for marketing content. To gain a better understanding of which types of content are primed for sharing, 2,000 Facebook users were asked about what they share on Facebook. Read more →

[Reblog] Consumers are most drawn to travel and music experiences on virtual reality [Source: Marketing Week]

New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content. Read more →

[Quick Read] Brands That Do The Most And Least Good For The World- Ranked By Consumers [Source: Co:Exist]

The surprising list, topped by Goodwill, Amazon, and Google, shows that consumers perceive "good" in a different way than the experts. Read more →