Digital Marketing

Introduction to UX Activities and Process [Presentation]

In order to understand the importance of research in User Experience (UX), it's essential to be familiar with the overall process of UX design. The following presentation slides (and resources at the end of this post) give a concise and interactive overview of the UX process along with some great online resources. Read more →


'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..." Read more →


Whether an active poster of daily selfies or a silent news feed scanner, more than a billion people log onto Facebook every day. Although different social platforms are ideal for businesses in different verticals, Facebook is still the king of social media. This kind of daily traffic is a huge potential audience for marketing content. To gain a better understanding of which types of content are primed for sharing, 2,000 Facebook users were asked about what they share on Facebook. Read more →


New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content. Read more →


It’s imperative to not only maintain a constantly-updated website, but to have one that generates a user-friendly experience. The best way to do this is to do thorough and frequent usability testing. This the last of two articles where I share with you a summary of 10 (10 points on a page was way too long) things I've learnt about usability testing. Read more →


It’s imperative to not only maintain a constantly-updated website, but to have one that generates a user-friendly experience. The best way to do this is to do thorough and frequent usability testing. This the first of two articles where I share with you a summary of 10 (10 points on a page was way too long) things I've learnt about usability testing. Read more →


Brits Are Doing It In Bed

The poll by Kantar’s Lightspeed GMI found that, once again, women are more hooked to checking their social media profiles in bed (24.1%) than men (12.3%). Read more →


Good content, design and layout are musts. If you do not take care with your landing page, then your company will suffer. Read more →