Freelancing and small business

What Job Descriptions Say vs. What They Mean

These days when job-hunting, especially if you're a seasoned pro like I am, reading through job descriptions (JD) can be stressful and discouraging. I don't know about you, but I often come across job descriptions that sounds something like this ... Read more →


[Reblog - CampaignLive.com] The end of ego: why brands should embrace the expert economy

"Earlier this year, former justice secretary and Brexit campaigner Michael Gove opined: "I think people in this country have had... Read more →


It’s imperative to not only maintain a constantly-updated website, but to have one that generates a user-friendly experience. The best way to do this is to do thorough and frequent usability testing. This the last of two articles where I share with you a summary of 10 (10 points on a page was way too long) things I've learnt about usability testing. Read more →


'Just in case you job hunt with blinders on, or are beyond tone deaf when listening to your gut, check out the infographic below. It’s chock full of glaring red flags that, no, sir, you should not take that job." Read more →


This article on Entrepreneur.com really resonated with me, fortunately as a long-term freelancer I've had many a thank-you verbally and in kind from many of the people I've worked with. But speaking with other freelancers I've come to realise that not everyone gets the same show of gratitude. Read more →


Trend strategists at, one of my favourite consumer insight companies, Trendwatching.com reveal five trends that they say will redefine 'great' customer service in 2015 and beyond. Here’s a rundown of what they say customers can look forward to. Read more →


Those working in sales and marketing have known for a long time that stories trump data when it comes to... Read more →