Welcome to the world of the Insight Diva - Contact me today to find how I can help you get and use relevant and actionable consumer / user behaviour insights that is needed for effective marketing.

[Reblog - CampaignLive.com] The end of ego: why brands should embrace the expert economy

"Earlier this year, former justice secretary and Brexit campaigner Michael Gove opined: "I think people in this country have had... Read more →


'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..." Read more →


New research suggests it’s possible to detect when our brain is making a decision and nudge it to make the healthier choice. Read more →


Whether an active poster of daily selfies or a silent news feed scanner, more than a billion people log onto Facebook every day. Although different social platforms are ideal for businesses in different verticals, Facebook is still the king of social media. This kind of daily traffic is a huge potential audience for marketing content. To gain a better understanding of which types of content are primed for sharing, 2,000 Facebook users were asked about what they share on Facebook. Read more →


New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content. Read more →