Prejudice, discrimination and stereotypes are a large part of social psychology. In doing research into these fascinating topics I came across, via Trendwatching.com, the following insightful video (first published on YouTube 1st Jun 2016) from global travel search site momondo.
As a lover of Audible books and a student of psychology, I was intrigued by this article titled 'Is listening to a book ‘cheating?’
'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..."
New research suggests it’s possible to detect when our brain is making a decision and nudge it to make the healthier choice.
Psychological principles – concerning behaviour, attitudes, aspirations and motivations – can help brands understand how their logos or packaging make consumers react. All visuals create a pattern of attention, which is why it is so important for brands to give designs a clear focus, as humans have limited attention spans.
As neuromarketing research matures, it likely will generate more shifts in how marketers think. As with any new science, though, its claims need to be tested rigorously and skeptically.
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Research by S Singh by Satyendra Singh shows that it only takes a customer 90 seconds to form an opinion about a product, and up to 90% of that impression is based on the color of that product alone.
It takes just one-tenth of a second for our brains to begin to recognize emotions conveyed by vocal sounds—no matter if the sounds are growls of anger, peals of laughter, or cries of sadness.