Consumer behaviour and insight

[Sharing] Gamification: The Challenge of Challenge of Rules by Pete Cape, SSI

We all know the opportunities that Gamification presents. It provides us with richer data and an improved experience for the participant. So what stops us doing it? Read more →

Social Psychology - Investigating Prejudice and Stereotypes

Prejudice, discrimination and stereotypes are a large part of social psychology. In doing research into these fascinating topics I came across, via, the following insightful video (first published on YouTube 1st Jun 2016) from global travel search site momondo. Read more →

Experienced roaming market research and consumer behaviour insight specialist, available for my next challenge. Let's work together, get in touch now! Read more →

'We are witnessing a once-in-a-century shift from a product era to the dawn of a global subscription economy. The way consumers like to consume goods and services has changed dramatically..." Read more →

New research suggests it’s possible to detect when our brain is making a decision and nudge it to make the healthier choice. Read more →

Whether an active poster of daily selfies or a silent news feed scanner, more than a billion people log onto Facebook every day. Although different social platforms are ideal for businesses in different verticals, Facebook is still the king of social media. This kind of daily traffic is a huge potential audience for marketing content. To gain a better understanding of which types of content are primed for sharing, 2,000 Facebook users were asked about what they share on Facebook. Read more →

New research suggests marketers that get into virtual reality now will have the opportunity to become market leaders and capitalise on growing demand among consumers for immersive, high quality content. Read more →

Psychological principles – concerning behaviour, attitudes, aspirations and motivations – can help brands understand how their logos or packaging make consumers react. All visuals create a pattern of attention, which is why it is so important for brands to give designs a clear focus, as humans have limited attention spans. Read more →